Blog Posts From Direct Mail Experts

THREE RULES FOR MAIL PIECE DESIGN

Mail piece design can be rather intimidating. Thankfully, for you, we broke it down into three essential, easy-to-understand rules. After working so hard on a mail piece design, you don’t want people tossing it in their trash. Most bulk mail is tossed aside because it fails to pass what we call “The 3 Rules for …

USPS Informed Delivery App

Informed Delivery by USPS – What is it? How does it work? | 2018 Review

This review is designed to give you a full understanding of the Informed Delivery service by USPS. How you might ask? Because we go in-depth about the questions you need answers to when using Informed Delivery by USPS. In short: We spent countless hours reading documentation and figuring out exactly what Informed Delivery is all …

B2B Data using apples example

B2B Direct Mail Data from InfoUSA

A Review of B2B (Business to Business) Data from InfoUSA I almost always tell attendees of my Chamber of Commerce talks (or via direct mail consulting) that “the best data you can buy is data you can’t buy”. However, there isn’t usually time during a chamber of commerce event to delve into why purchased B2B …

Cold calling using direct mail

Cold Calling Works with Direct Mail Marketing

Cold calling and direct mail… perfect together? We usually think of both approaches as differing, and not combined. However, properly used, there exists an accelerator effect that yields more sales. By using personalized letters with good data, Cornerstone Services, Inc. has easily been able to demonstrate better results in business-to-business cold calling using direct mail strategies which …

Chicken shipping example

Chicken Shipping 101 Mailing a Chicken through USPS

CHICKEN SHIPPING: A HOW-TO I know what you’re thinking… you always wanted to ship a chicken to someone special, but you were not sure how. Here is the Cornerstone Services Inc. step-by-step instructions for making your chicken shipping dreams come true. Follow this guide to ensure the chicken mails safely and successfully to any destination …

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