Targeting your audience & saving you money.

A success of direct campaign is only as good as the audience that receives it. A great mail piece received by uninterested person is a failure, money and time wasted. Identifying goups of people who are most likely to respond to your message is as important as it is difficult. Cornerstone has a core competency in understanding your objectives, identifying the addresses of people who will logically be interested in your message. This process at its fullest can provide impressive results and the basis for year after year success.

Cornerstone can save you money by efficiently targeting exactly the categories of people you want to contact — no more (which will save you money) and no less (which would represent missed opportunities).

Data Acquisition Services

Cornerstone has the capability to customize consumer and residential mailing lists specific to your requirements. With regularly updated files, we guarantee to have the most current and most accurate records available. Our lists development capability can isolate targets based on:

  • Home ownership/rental
  • Household size
  • Gender
  • Ethnicity
  • Children
  • Age demographics
  • Marital status
  • Mail order buyers
  • Mortgage demographics
  • Pool owners
  • Political affiliation
  • Vehicles/Motorcycles
  • House size/room count
  • Recreational vehicles
  • Bank account
  • Credit demographics
  • Stocks & bond ownership
  • Net worth
  • Tax demographics
  • Pet ownership
  • Religious affiliation
  • Veterans
  • CENSUS demographics
  • And, of course, more!
All of our lists are available on diskette, CD-Rom, mailing labels, or can be emailed directly to your computer. We will format the file to fit your specifications.