Specialization & Optimization

Specialized Commercial Mailing

Our commercial capability is designed to help your business connect with both loyal and prospective customers.

Would you like to attract new customers to your business? If so, Cornerstone can help. Start by identifying the categories of people you want to reach and to differentiate them from those who would most likely not be interested in your products or services. For example, if your business is major home repairs and renovations, your target group is people who own homes or property. By the same token, you'd probably rather not include people who rent homes and apartments. Or perhaps you own a restaurant and you want to build your take-out business: targeting all residences within a 15 minute drive of your location would be a good strategy. Whatever your prospect group's criteria, Cornerstone has the databases and filters to build a list that targets the people you want to reach.

Is your business is built on loyal, repeat customers? If so and you have an existing mailing list, you may want to consider ensuring its efficiency by removing duplicates (households or people) and validating addresses to post office standards. Address validation ensures that the post office will deliver your pieces for the lowest possible rate. If you have an existing customer list and frequently send high value pieces (e.g. five color glossy catalogues) you should consider requesting the post office to provide forwarding addresses for the people who have moved since your last mailing. Although there is a fee charged for this service, it will keep your list viable.

Whatever you're mailing, Cornerstone can handle it - post card promotions, flyers, tri-fold brochures, announcement letters, even refrigerator magnets. We deal efficiently with quantities in the hundreds, thousands, or hundred-thousands; domestic or international. We can handle anything, we've done it before.